Geotargeting in email marketing: Where is your target group located?
Geomarketing is an important factor for ensuring an effective marketing approach. You can now also benefit from geomarketing in email marketing and display your target groups using the successful ‘Google Maps' application. This market transparency opens up new possibilities, be it with current newsletter subscribers or the targeted development of new markets: You can analyse the market faster and more easily, differentiate according to regions, and even perform geographical address selections at the click of a mouse.
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