LOW FAT News Articles

Improving your Google Pay per Click results with Lower Bids

Impossible? Not if you follow Google’s Pay per Click advice and understand the importance of “Quality Score”. Generally speaking, a high Quality Score means that your keywords will trigger ads in a higher position and at a lower cost-per-click (CPC). Let me explain how its’ done.

Read more: Improving your Google Pay per Click results with Lower Bids

 

Email Marketing integration into Microsoft Dynamics CRM software

Inxmail Professional provides the best starting point for aligning email marketing to the needs of customers with the Inxmail Professional interface for Microsoft Dynamics CRM. CRM solution users can start benefiting from the advantages of Inxmail Professional immediately. The interface was developed by curexus GmbH, a Microsoft Gold Certified Partner.

Read more: Email Marketing integration into Microsoft Dynamics CRM software

   

Are you sharing your Emails with Social Networks?

With social networks being at the pinnacle of taking your PR viral, it is essential that the recipients of your emails/newsletters are able to share them with their friends and business contacts.

Read more: Are you sharing your Emails with Social Networks?

   

Award winning Email Marketing solution now available in South Africa

The award winning Inxmail Professional email marketing solution is available in South Africa from LOW FAT Internet & Email Marketing.

Previously, Inxmail was available for use using the Inxmail servers in Germany. However due to poor international internet speeds being able to effectively use Inxmail Professional was not a workable solution. A strategic decision was made by LOW FAT to setup Inxmail Professional in South Africa.

Read more: Award winning Email Marketing solution now available in South Africa

   

LOW FAT: from "Digital Communications" to "Internet & Email Marketing"

LOW FAT has dropped the "Digital Communications" from its name and has taken on the bye-line "Internet & Email Marketing".

Greg Reardon of LOW FAT states that the reason for the name change was to ensure that LOW FAT's name was aligned to their current approach to their service offering. "Digital Communications, has, too an extent, become an outdated term within the Internet arena. It is too broad and given the need to provide expert service, does not convey the focussed expertise that is necessary in today's Internet climate."

http://www.lowfat.co.za/plugins/editors/jce/tiny_mce/plugins/readmore/img/trans.gif"We identified the need and demand from business to provide an expert service that speaks to business needs - Customer Acquisition, Customer Conversion and Customer Retention - using Internet and Email marketing"

LOW FAT's ideology is "Using the Internet and your Website as a Business and Marketing Tool". Drawing from this ideology LOW FAT's service are structured around 3 core services:

1.       Visitor Acquisition - getting potential customers to visit your website

2.       Visitor Conversion - getting potential customers to complete an action that has a measurable value to your business

3.       Customer Retention (email marketing) - developing relationships and building customer loyalty

Should you wish to discuss this approach please feel free to contact Greg Reardon on This e-mail address is being protected from spambots. You need JavaScript enabled to view it or visit the LOW FAT website at www.lowfat.co.za