Improving and optimising your Facebook Advertising: Key factors
Given Facebook advertising challenges such as ‘ad fatigue’, there are a number of essential factors to ensure that your Facebook advertising campaigns are optimally optimised. There is evidence to show that ‘ad fatigue” can negatively affect your Facebook advertising campaigns within 2 – 3 weeks.
Read more: Improving and optimising your Facebook Advertising: Key factors
LOW FAT launches dedicated Social Media Marketing division
In line with LOW FAT’s marketing orientated approach to the internet; Customer Acquisition, Customer Conversion and Customer Retention, LOW FAT has setup a dedicated Social Media Marketing division. The Social Media Marketing services are set to focus primarily on Facebook marketing and Twitter marketing.
Read more: LOW FAT launches dedicated Social Media Marketing division
World's first Carbon Lottery drives a ‘green' social agenda using local talent
LOW FAT Internet & Email marketing, and Splinter Media, a specialist marketing and branding consultancy, have been enlisted to focus on taking the planets' first ‘green lottery' to market.
The Carbon Lottery is leading the way in providing an incentivised carbon offset platform as a response to the low take-up of voluntary carbon offsetting among businesses and consumers. Current figures suggest that less than 5% of the UK public offsets their emissions and less than 0.1 % of emissions from the UK's 100 largest firms are voluntarily offset. The Carbon Lottery attrributes this to confusion and a lack of transparency in the offset market as well as the lack of a reliable and trustworthy offset brand in the market.
Read more: World's first Carbon Lottery drives a ‘green' social agenda using local talent
This week's article looks at how you can optimise your email marketing open rates and click rates with analysing your time of day statistics reports.
The importance of being able to and actually analysing reports on open and clicks rates on the time of day can go a long way to increasing your respective rates. A lot of time and many words have been written about subject lines and email content at improving your open and click rates.
Read more: Optimising your Email Marketing: Improving Open Rates and Click Rates
The ability to know what email client your email database is using goes a long way to ensuring that your email marketing initiatives are not wasted.
Essentially it enables one to ensure that your emails are correctly displayed on the recipients email client.
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