Transforming the newsletter article into a viral message
Increase the sphere of influence of your newsletter and invite readers and users of social networking sites to share interesting articles with others. Thanks to Inxmail Professional’s Share with Social Media, articles that were previously only intended for the recipient group of newsletter subscribers can now be marketed to a much larger readership.How do recipients ‘share’ the newsletter article?
The newsletter sent with Inxmail Professional has a ‘Share’ feature. After the user (newsletter recipient) has logged in, clicking one of these Share in Social Networks buttons will post the article to one or more social networking sites.
From then on, the article is also available to friends and business contacts and enjoys higher readership. Anything a friend or business contact approves of has to be interesting. If this is not the case, articles can be commented on individually.
The reporting feature is also very valuable, as it provides information on important marketing factors. Who shared the newsletter article on which social networking site? How often was it ‘shared’ and displayed? These questions open entirely new avenues of opportunity and provide greater scope for new viral campaign ideas in email marketing.
Take advantage of these multiplier effects:
To use the new feature, you will need to add Inxmail Professional's Share with Social Media and to adapt your Inxmail Professional design template.
The reporting feature is also very valuable, as it provides information on important marketing factors. Who shared the newsletter article on which social networking site? How often was it ‘shared’ and displayed? These questions open entirely new avenues of opportunity and provide greater scope for new viral campaign ideas in email marketing.
Take advantage of these multiplier effects:
- Increase in the distribution rate of the newsletter article many times over.
- High level of credibility and notice through personal recommendation.
- Only one click is necessary to share the content on a social networking site.
- Detailed reporting provides you with documentation of the social networking behaviour.
- Increase in the number of newsletter subscriptions due to the high level of involvement with content and sender.
To use the new feature, you will need to add Inxmail Professional's Share with Social Media and to adapt your Inxmail Professional design template.
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