CAS genesisWorld - the CRM solution for small and medium-sized businesses

Our CAS genesisWorld CRM system was specifically designed to serve the needs of small and medium-sized businesses and offers all the functions required to operate professional customer management. These functions include extensive address management, an automatic notification and action service, complete customer files, tasks and appointments, campaign, project and process management, as well as document management, mobile solutions and an email client.

What is the purpose of the CAS genesisWorld interface?
Personalised mailings or product newsletters cannot be implemented solely with the email client integrated in CAS genesisWorld. This is precisely where the Inxmail Professional upgrade for CAS genesisWorld comes in; it allows professional email marketing to be operated from the CRM system. The advantages are obvious:

• Wide range of options for personalising content
• High sending speed without overloading the CRM server
• Transparency across all departments – documentation of all actions carried out with Inxmail Professional in the CRM system’s customer file
• Performance monitoring thanks to statistical analysis
• Automated returns and bounce management

What does this mean in practice?
Campaign management in collaboration with marketing and distribution becomes mere child’s play. Link an email marketing campaign for advertising a new product to a call back from your distribution team, for instance. Send your (potential) customers a product information newsletter you created in Inxmail Professional. When a customer is interested in receiving further information, all they need to do is click the call-back link included in the newsletter. Your benefits: Recipient data is profiled in CAS genesisWorld immediately, while your colleagues in the distribution team are simultaneously informed by email of the call back request.